Four generations of keeping the dust out of the dye.
1924. It started with a single loom in a courtyard in Jaipur. My great-grandfather wove pieces for the local merchants. He was known for a specific madder red that no one else could replicate.
1968. My father expanded the workshop. We began exporting to Europe, but the rules remained the same: natural dyes, hand-spun wool, and the Persian knot. We refused to adopt the tufting guns that were speeding up the industry.
Today. Carpetstory is still a family operation. We don't have a factory. We have a network of master weavers, some of whom have worked with our family for three generations. The madder red is still exactly the same.
My grandfather wove. My father sold. I noticed, in between, that the world had stopped looking at the floor.
Carpetstory is a small attempt to make people look down again. Not at the rug — at the eight months it took, and the hands that took them.
Aashrit